Lacoste lance ses NFTs à la conquête du web3

Depuis près d’un siècle, la marque Lacoste innove et révolutionne le monde de la mode et du sport. En créant dès 1933 le tout premier polo, René Lacoste n’imaginait sans doute pas que son crocodile allait connaître une telle carrière. En effet, traversant l’espace et le temps, la mascotte a depuis lors prouvé qu’elle savait rapprocher les milieux et mélanger les cultures. Une aventure qui trouve aujourd’hui son prolongement naturel sur la blockchain avec la première collection officielle de NFTs estampillés Lacoste. 

Le Journal du Coin vous propose cet article promotionnel en collaboration avec Lacoste.

Suivez le rivage jusqu’au royaume numérique des crocodiles et du style

Comme l’innovation a toujours coulé dans le sang du croco, nous avons vu le mois dernier la première incursion de la marque sur les rivages digitaux avec le lancement d’une collaboration pixelisée entre Lacoste et Minecraft. S’en était suivi de nombreux évènements au sein d’un univers immersif taillé sur mesure aux couleurs de la marque. Bien évidemment, il était plus que prévisible que Lacoste ne s’arrête pas en si bon chemin.

La marque Lacoste lance sa premiere collection de NFT

La marque au crocodile lance aujourd’hui UNDW3. Une experience dans le monde de la création vestimentaire qui s’appuie sur des NFT générés sur la blockchain Ethereum. Ceci afin d’ouvrir les portes de l’entreprise à tous ceux qui ambitionnent de prendre une place active au royaume du crocodile. Les propriétaires des fameux sésames numériques feront ainsi partie d’une véritable révolution web3 destinée à créer un lien unique entre les membres de la communauté et la marque.

Des NFTs Lacoste hors normes pour un espace de création collaborative

En effet, les collectionneurs qui rejoindront la marque française emblématique ce jeudi embarqueront dans une expérience qui leur fera à terme vivre la mode d’une manière collaborative et tout à fait inédite. En acquérant l’un des précieux NFTs, ils accéderont à un écosystème pionnier d’avantages numériques tout autant que physiques liés à l’univers exclusif Lacoste. 

A défaut d’être une baleine, vous pourrez ainsi devenir un crocodile en rejoignant la prestigieuse famille Lacoste et prendre part à l’expérience numérique UNDW3. Cela signifie avoir un accès direct aux prochaines expériences web3 de la marque. Mais aussi et surtout obtenir des accès exclusifs à des évènements de marques partenaires et à des drops de produits. Être partie prenante et co-créer les prochaines activations digitales et physiques de la marque dans le web3 en participant au serveur Discord dédié et en prenant part aux décisions créatives de Lacoste par le vote.

Le phénomène NFT a envahi l’art, le sport et la mode

Dès aujourd’hui, vous pourrez vous inscrire à la raffle sur premint.xyz pour prétendre faire partie de l’expérience UNDW3. Une opportunité pour les collectionneurs qui ne manqueront pas de partir en chasse d’un trophée numérique du meilleur effet à l’image de la marque. Mais aussi et surtout, la promesse de faire partie de la famille crocodile bien au-delà de la simple acquisition puisqu’une fois l’expérience UNDW3 passée, détenir votre nft vous permettra de participer aux côtés de l’équipe créative Lacoste, et ce de manière décentralisée.

En rejoignant la communauté du croco, vous pourrez participer concrètement par le vote à cette expérience unique qui fait le lien de manière inédite entre mode, NFT, et plus largement web3. Pour être le premier à connaître la suite des événements, rien de plus simple, il suffit de se connecter au serveur Discord. Rejoignez le crocodile, Underwater !

L’article Lacoste lance ses NFTs à la conquête du web3 est apparu en premier sur Journal du Coin.

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Mattel s’associe à OnChain Studios pour lancer des NFTs sur la blockchain Flow

Le géant américain du jouet, Mattel, s’associe avec la société OnChain Studios pour développer une plateforme de tokens non fongibles (NFTs). Appelée « Cryptoys », celle-ci sera implémentée sur la blockchain Flow, développée par Dapper Labs.

L’article Mattel s’associe à OnChain Studios pour lancer des NFTs sur la blockchain Flow est apparu en premier sur Cryptoast.

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Un cabinet d’avocats américain délivre une assignation à comparaître sous la forme d’un NFT

Dans ce qui pourrait représenter un développement juridique historique pour l’industrie crypto, le cabinet d’avocats américain Holland & Knight a signifié à un défendeur une injonction temporaire avant le procès en tant que jeton non fongible (NFT), agissant dans une affaire juridique impliquant son client, la bourse crypto LCX….
Lire la suite: Un cabinet d’avocats américain délivre une assignation à comparaître sous la forme d’un NFT

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Un cabinet d’avocats américain délivre une assignation à comparaître sous la forme d’un NFT

Dans ce qui pourrait représenter un développement juridique historique pour l’industrie crypto, le cabinet d’avocats américain Holland & Knight a signifié à un défendeur une injonction temporaire avant le procès en tant que jeton non fongible (NFT), agissant dans une affaire juridique impliquant son client, la bourse crypto LCX….
Lire la suite: Un cabinet d’avocats américain délivre une assignation à comparaître sous la forme d’un NFT

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Mastercard embarque son infrastructure de paiement dans le Web3 et les NFTs

Le géant des systèmes de paiement Mastercard franchit aujourd’hui un pas conséquent dans son adoption du metaverse et des tokens non fongibles (NFTs). L’entreprise a indiqué qu’elle travaillait avec les géants du secteur afin de permettre à ses 2,9 milliards de clients dans le monde d’acheter des NFTs directement par carte bancaire.

L’article Mastercard embarque son infrastructure de paiement dans le Web3 et les NFTs est apparu en premier sur Cryptoast.

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Mastercard embarque son infrastructure de paiement dans le Web3 et les NFTs

Le géant des systèmes de paiement Mastercard franchit aujourd’hui un pas conséquent dans son adoption du metaverse et des tokens non fongibles (NFTs). L’entreprise a indiqué qu’elle travaillait avec les géants du secteur afin de permettre à ses 2,9 milliards de clients dans le monde d’acheter des NFTs directement par carte bancaire.

L’article Mastercard embarque son infrastructure de paiement dans le Web3 et les NFTs est apparu en premier sur Cryptoast.

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NFT : La création des Bored Apes s’arrête ici, d’après Yuga Labs

Tout le monde aimerait posséder l’un des jetons de la collection phare du moment : Bored Ape Yacht Club. Alors que le prix de ces NFT est largement au-dessus des moyens de certains investisseurs, le piratage devient le moyen le plus aisé d’en avoir. Comme tous les actifs numériques, Bored Ape n’est pas à l’abri du danger que représentent les hackers.

L’article NFT : La création des Bored Apes s’arrête ici, d’après Yuga Labs est apparu en premier sur Cointribune.

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Exclusible lance sa première collection exclusive de penthouses sous formes de NFTs

La plateforme spécialisée dans les tokens non fongibles (NFTs) de luxe Exclusible est sur le point de clôturer la prévente de sa pièce maîtresse : les penthouses. Véritables appartements de luxe aux possibilités uniques et variées, ceux-ci marquent un pas conséquent vers le Web 3.0 et le metaverse.

L’article Exclusible lance sa première collection exclusive de penthouses sous formes de NFTs est apparu en premier sur Cryptoast.

The crypto market downturn explained: a macro outlook

The crypto market downturn explained

Around the Block from Coinbase Ventures sheds light on key trends in crypto. Written by Connor Dempsey. Data by Mike Cohen.

TLDR:

Central Banks and governments responded to the March 2020 COVID market shock with unprecedented interest rate cuts, money printing, and stimulusThese easy money policies kicked off a multi-year bull run for equities and crypto, before eventually causing inflation that was further exacerbated by COVID supply shocksBTC, ETH, the NASDAQ, and S&P each peaked at the tail end of 2021, when it became clear that inflation was not under control and that Central Banks would have to unwind the same policies that propelled stocks and crypto to new heights in the first placeThis cycle crypto has been broadly correlated with tech stocks, and has traded like risk assetsWhile not immune to Central Bank policy in the short run, the prospects of crypto and Web 3 in the long run remain stronger than they’ve ever been

Financial markets are, in essence, one giant information processing machine. A machine that responds to new information not directly, but as it affects the decisions of millions of individual buyers and sellers. Or as Benjamin Graham famously put it, “in the short run, the market is a voting machine.”

With the S&P 500, NASDAQ, BTC, ETH, and most crypto assets significantly off of their all-time-highs, that begs the question: what information has market participants predominantly voting to sell?

In this edition of Around The Block, we take a look at the overall macro downturn with an eye towards the crypto markets.

As of June 2022, US equities have shed roughly 20%, or $10 Trillion in value. For US stocks, the selloff has not yet approached the severity of other historically noteworthy downturns, but it’s certainly in the conversation.

Crypto meanwhile, has shed nearly 60%, or $1.7 Trillion. For comparison, it shed 87% of its total market cap after the peak of the 2017 bull run.

BTC, ETH, and the NASDAQ all peaked in November, with the S&P 500 peaking at the end of December. So what changed during the last two months of the year? To understand this market downturn, it’s helpful to start at the beginning of a historic bull run that both stocks and crypto experienced in 2020.

Entering 2020, Bitcoin was rallying from the depths of the 2018/19 crypto winter, from $7,500 to nearly $10,000. Meanwhile the S&P and NASDAQ each stood at all-time highs. Then COVID hit.

COVID shock of March 2020

On March 12, 2020, the World Health Organization declared the Coronavirus a pandemic and governments around the world placed entire countries on lockdown.

As the magnitude of COVID-19 set in, it became clear that our global economy was not adequately prepared to handle the shock, sending all markets into a panic. The S&P and NASDAQ each declined around 30%, with crypto markets getting hit harder (in absolute terms). When the dust settled, BTC briefly dropped below $4,000, shedding over 60% of its value.

In short, COVID sent panicked investors to rush for the safety of cash, sending all liquid markets down sharply. Then the US Federal Reserve stepped in.

The Fed response

As the Central Bank behind the world’s largest economy, the US Federal Reserve plays a unique role in financial markets. Mainly, it controls the supply of the US dollar, which is the world’s reserve currency.

The money printer and interest rates are the Fed’s main tools for supporting the economy in times of extreme turmoil. By digitally printing money and buying financial assets like bonds from financial institutions, they can introduce new money into the economy. By lowering interest rates, they can make it cheaper for other banks to borrow money from the Fed, which also introduces new money (in the form of credit) into the economy.

After COVID, the Fed dropped the cost that banks pay to borrow money from the Central Bank, known as the Federal Funds Rate, to essentially zero. This allowed banks to, in turn, lower the cost at which their customers borrow money. These cheap loans could then be used to finance homes, businesses, spending and other investments.

By digitally printing new money and using it to buy treasury bills and other securities from financial institutions (this is known as quantitative easing), an unprecedented amount of US dollars was introduced into the economy. Over the next two years, almost 6 trillion in new money was printed, increasing the broad supply of USD nearly 40%. Awash with cash, financial institutions compete to lend this fresh capital out, forcing them to lower interest rates to remain competitive. Again, availability of cheap credit encourages borrowing, which ultimately supports the economy.

The US wasn’t alone, as the European Central Bank, Bank of Japan, and Bank of England all lowered interest rates to near (or even below zero) and printed money at historic levels. All told, the world’s four major central banks printed $11.3 trillion, which is a 73% expansion since the beginning of 2020.

On top of all that, the US Government injected over $5 trillion of “stimulus” into the economy by taking on debt from public, private, and foreign entities. Similarly, China pumped another $5 trillion into its economy through the same methods. Basically, the world became awash with fresh cash.

Don’t fight the Fed

“Don’t Fight the Fed” is an old investor mantra which implies that given the Fed’s outsized influence, one should invest in lockstep with whatever direction the Fed is moving financial markets. This mantra rang true after COVID struck in 2020.

When new money is being printed at record levels, and interest rates are near zero, all of this money and credit needs a place to go. On top of that, when rates are low, conservative instruments like bonds are less profitable, pushing money into higher yield assets. In the aftermath of COVID, these forces caused massive inflows into stocks, crypto, and even NFTs, helping push asset prices to new heights.

From their COVID panic induced bottoms, the S&P500, NASDAQ, BTC, and ETH would soar 107%, 133%, 1,600%, and 4,200% respectively.

Enter inflation

When the system is awash with money, and assets are going up, everyone feels richer. People can spend more and companies can pay their employees more. When spending and incomes increase faster than the production of goods, you have “too much money chasing too few goods,” and the price of goods rise, or inflate.

With supply chain shocks stemming from COVID lockdowns, there were even fewer goods in the economy. More money chasing even fewer goods led to even more inflation. This started to become apparent in May 2021.

The consumer price index (CPI) measures the change in prices paid by consumers for goods like gas, utilities, and food. From March to May 2021, it shot up from a healthy 2.6% to 5%. By March 2022 it hit 8% — levels of inflation not seen in over 40 years.

Inflation makes everyone poorer, because people’s money no longer buys as much as it once did, so the Fed had to step in once again. To combat rising inflation, they turn to the same tools they used to support financial assets in the first place.

Reversing course

As we explained, low interest rates and newly printed money support both the economy and asset prices. When overdone, they can also lead to inflation. When that happens, the Fed flips the switch, raises rates and removes money from the market, setting the process in reverse.

Raising interest rates ripples throughout the economy. Since it makes it more expensive for banks to borrow from the Central Bank, they in turn charge customers more to borrow money. On top of it becoming more expensive for everyone to borrow money, the price to pay for money already borrowed also goes up (think if your credit card rate jumped from 5 to 10%).

Where quantitative easing involves injecting money into the economy by buying securities from financial institutions, quantitative tightening is the opposite. First, the Fed stops buying securities while letting existing securities expire, and eventually, begins selling them on the open market. This ultimately leads to less money in the economy. Less money to lend out causes interest rates to rise due to simple supply and demand.

With the cost of borrowing and paying existing debts more expensive, everyone slows down on the spending that caused inflation in the first place. With less money being pumped into the economy via asset purchases, there’s less money chasing inflated goods, and prices in theory should normalize. There’s also less money chasing investments, which brings the price of assets down along with it — something sophisticated market participants know all too well.

The machine reacts

When inflation was hanging around 5% over the summer, the line out of the Fed was that it was “transitory,” or non-permanent. On November 3rd, 2021, the Fed said that it would start to slow asset purchases, but would be patient with any interest rate hikes as it continued to monitor inflation.

When October’s CPI of 6.2% was announced on November 10th, it became clear that inflation was not under control and that the Fed would have to intervene. While the first interest rate hike wouldn’t come until March, the great information processing machine that is the market, seemed to react at first sign that they’d likely be coming.

Don’t fight the Fed rang true once again, as BTC and ETH each peaked on November 8th, the NASDAQ on November 19th, and the S&P at the end of December.

Even the CryptoPunks floor price (a proxy for NFT sentiment) and DeFi TVL peaked during this same period.

In a nutshell

Basically, in response to COVID, Central Bank and government intervention helped keep markets afloat with record low interest rates, money printing and stimulus. These easy money policies ultimately helped propel stocks and crypto to all-time highs before leading to inflation — inflation that was exacerbated by supply chain stocks stemming from COVID lock downs in China (and later on in 2022, Russia’s invasion of Ukraine).

When it became clear that inflation was persistent and that Central Banks would have to reverse course and bring an end to the policies that propelled many assets to new heights, the macro downturn began.

The great re-rating

While we started our story at the beginning of 2020, the era of easy Central Bank monetary policies started in the wake of the 2008 Great Financial Crisis. An era that saw the birth of crypto as well as a historic run in equities.

In the face of inflation not seen in 40 years, Central Banks have signaled that the easy money era has come to an end. Previous frameworks for valuing companies and assets are no longer relevant in lieu of this shift. The value of everything has been “re-rated”, which is the downturn we’ve all experienced over the course of the last six months.

When interest rates rise, bonds become more attractive investments. Meanwhile, “growth” stocks, or companies that aren’t expected to produce dividends until many years in the future get hit the hardest. With money tighter, investors preferences shift to investments that produce cash flows today, rather than far out in the future. Thus the tech sell-off.

Crypto selloff

But wasn’t crypto supposed to be an inflation hedge? It depends. If you bought Bitcoin in May 2020 after macro investor Paul Tudor Jones famously dubbed it “the fastest horse” in a post COVID environment, you’re still up over 200% and well ahead of inflation. If you bought after inflation started to rear its head, much less so.

Even with the correction, Bitcoin and ETH are each still up 500% and 1,000% respectively from their pandemic lows. Longer tail assets have not fared as well, however, and it’s hard to deny that this time around crypto more broadly has been highly correlated with stocks — particularly tech.

Tech stocks are considered risk assets. Given the correlation, it’s fair to say that most individuals are still treating crypto similarly. Risk assets carry high upside, as well as high downside risk. When money gets tight, which is what happens when Central Banks tighten up, risk assets are often the first to get sold. That, in a nutshell, explains the recent crypto market downturn.

The Fed giveth

Have you ever wondered why market participants hang on every word of the Fed Chair? It’s because they know that the direction in which the Fed turns its dials can significantly influence markets and the economy. It can make businesses succeed or fail, and home values rise or fall.

It’s not done with malice, but with the noble aim of keeping prices stable and people employed. However, the Fed’s tools are somewhat crude, and in the hands of well meaning, but inherently fallible groups of people. It isn’t unreasonable to think it strange that the unilateral decisions of a very small group of people remain so consequential for the average person.

While crypto prices are clearly not immune to Fed policy, it should also come as no surprise that it was among the best performing asset classes over this last market cycle. Easy money policies encourage speculation, and speculation has always accompanied paradigm shifting technologies: personal computers, the internet, smartphones, and even the railroads of the 1800’s.

Additionally, Bitcoin and its hard supply of 21 million that can’t be debased by a central authority continue to stand in stark contrast to Central Bank money printers. History tells us that all centrally managed currencies fail eventually, typically from mass inflation via economic mismanagement. While this cycle has also shown that crypto is still far from without its risks and shortcomings, it also further validated the need for decentralized systems free from the risks of single-party control to co-exist with centralized counterparts. While crypto prices will remain influenced by Fed policy in the short run, in the long run, crypto and Web3 remain more alluring than ever.

Looking ahead

If this is your first crypto market downturn, it can certainly be scary. It is however, not without precedent. This market has been pronounced dead in 2018, 2015, and 2013, only to come back stronger each time.

Like the internet before it, crypto innovation marches on regardless of market cycles.

h/t Chris Dixon

From our seat, crypto feels more inevitable than it’s ever been. Bitcoin has global adoption, now held by institutions, corporations, countries, and millions of individuals alike. DeFi has created the underpinnings of an internet based financial system with no single party in control. The foundations for Web3 and a user-owned internet have been laid. NFTs have birthed billion dollar industries across art and gaming with a diverse array of use cases on the way. DAO treasuries manage nearly $10B+ and are just getting started. Crypto’s real world utility has been showcased on the world stage, raising millions in aid for Ukraine following a Russian invasion.

Even the biggest detractors have come around. 9 out of 10 Central Banks are exploring digital currencies and analysts at JP Morgan have dubbed crypto a “preferred alternative asset class.” Facebook rebranded to Meta, Twitter, Spotify, TikTok and Instagram are integrating NFTs, while Google and Microsoft are each dipping their toes into Web3.

In the long run, it appears that the proliferation of the financial internet is a function of time, rather than Central Bank policy.

The weighing machine

As we mentioned, Benjamin Graham said that in the short run, the market is a voting machine. But he also said that in the long run it is a weighing machine. In the short run it’s a giant information processing machine subject to emotional swings when presented with distressing information. In the long run, it has a knack for weighing assets based on their true value.

Bitcoin and Ethereum have maintained their weight over past downturns. Many other crypto assets will be weighed accordingly over the current downturn. The job of the individual is to vote in the short run for whatever they think the market will weigh as valuable in the long run.

At Coinbase, our votes are cast on crypto, Web3, and the financial internet eventually being weighed as one of the most valuable innovations of our time.

Special thanks to Scott Meadows, David Duong, and Griffin McShane for the review!

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